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This past October, Nintendo of America announced it would spend $140 million in marketing during the holiday season to support its strongest lineup ever of video games designed for older players. Well tonight, Nintendo's latest campaign targeted at 20-something gamers, "180 Games, What a Rush," began airing on select television stations.

The commercial begins with a camera panning over a man laying on a hospital bed. It then zooms in on various internal organs, all of which have protruding cubes. After each organ is displayed, the commercial shows game clips of various GameCube games in rapid succession. The ad concludes with a drop of sweat dripping off the man's face on onto the floor, where it transforms into the GameCube logo.
Man Eye Heart
Brain Sweat Logo

November 23, 2002

Mark - Contributing Editor, GameCubicle


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