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Earlier this week, Electronic Arts announced a new price point for all Nintendo GameCube games published by the company in Australia. The move comes in reaction to what EA describes as a lackluster marketing effort for the console by Nintendo of Australia. EA's GameCube games, including everything from James Bond 007: Nightfire and Medal of Honor: Frontline to Need for Speed: Hot Pursuit 2 and FIFA 2003, will now be available at prices starting as low as $39.95 AU ($22.50).

Bob Katz, Managing Director of Electronic Arts commented, “The feedback we’re constantly receiving from consumers and retailers alike is that lower pricing is desperately needed to give the GameCube a boost in Australia. Given Nintendo’s disappointing reluctance to compete with Microsoft and Sony, Electronic Arts is leading the way in helping to ensure that hit GameCube titles are accessible and affordable to the general public.”

Electronic Arts hopes other publishers follow suit, establishing a new, lower, local price point for Nintendo GameCube software. The new pricing has been enthusiastically welcomed by Australian retailers who have been pressing Nintendo to reduce their hardware and software pricing for some time. Scott Teal, Senior Buyer for Kmart's Interactive Division commented, “This aggressive move by Electronic Arts could well prove to be the catalyst needed to kick start sales of Nintendo GameCube hardware. The GameCube's universally acknowledged as being technically equal to or better than other next generation consoles in the market, this new, low, software pricing will benefit new and existing GameCube owners alike.”

December 8, 2002

Jim - News Contributor, GameCubicle


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