 To
celebrate the return of gaming icon Samus, Nintendo will a launch a
limited edition Metroid Pak priced €199
($215), available from launch day on March 21st. The bundle contains
Metroid Prime, a black Nintendo GameCube, and an exclusive Metroid
Prime name-plate (the disk that fits in the top of the lid of the
GameCube). According to NOE, "The Metroid Pak promises gamers
an explosive introduction to the world of Nintendo and the Nintendo GameCube."
Nintendo of Europe will further support the launch with a €5
million ($5.4m) marketing campaign, including a high profile MTV
sponsorship deal in addition to television and print advertising.
Nintendo of Europe Press Release:
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Metroid Prime's European Launch
Nintendo and Retro Studios have combined their creative genius
to bring the video game event of the year, the long awaited release
of Metroid Prime, exclusive to Nintendo GameCube. The launch will
have the support of a €5 million marketing campaign which includes
a high profile MTV sponsorship deal and TV and print advertising, in
addition to a limited edition Metroid Pak.
21st March marks the European launch of this blockbuster title, and
the return of Samus Aran, the ice-cool bounty hunter who'll once
again lock horns with the evil Space Pirates. Early reviews of
Metroid Prime indicate it is set to take Europe by storm and live up
to its billing as one of the best games of all time. A tall order
indeed, but with the legendary status of its predecessors, each one
somehow building on and bettering the last, there is every reason to
believe that Metroid Prime will do exactly that!
Nintendo will be partnering with MTV Europe as a continued
commitment to extreme sports and music through gaming. The highly
popular MTV Winterjam 2003 held in Davos Switzerland in March, will
be sponsored by Metroid Prime. The sponsorship will see MTV's annual
winter music event take on the sci-fi theme of the hit title,
featuring the bounty hunter heroine of the game Samus, plus a giant
gaming competition with contenders fighting it out on a grand scale
as the game-play is projected on to a huge 'ice wall'. There will
also be great opportunities for Winterjam attendees to sample the
game first hand.
TV advertising will appear on terrestrial and satellite channels
including Channel 4, MTV, Sky One and E4, and over a two month
period a heavy-weight print campaign will run in titles including
FHM, Front, Loaded, Stuff and Boys Toys. The print campaign will be
the biggest ever UK campaign for a Nintendo GameCube title and
features a tease and reveal execution. It will coincide with the
broadcast activity along with an additional 8 week cinematic style
online advertising campaign specifically targeting gamers
In addition the Nintendo.co.uk website will be hosting an exclusive
competition, offering gamers the opportunity to research and design
their own Metroid Prime website. The designer of the best site will
win exclusive 'money can't buy' Metroid Prime prizes.
To celebrate the return of gaming icon Samus, Nintendo will a launch
a limited edition Metroid Pak priced 199 Euros, available from
launch day on 21st March. The pak contains the Metroid Prime game,
along with a black Nintendo GameCube (and controller) in addition to
an exclusive Metroid Prime name-plate (the disk that fits in the top
of the lid of the cube). The Metroid Pak promises gamers an
explosive introduction to the world of Nintendo and the Nintendo GameCube.
David Gosen, Managing Director of Nintendo of Europe comments,
"This high impact marketing campaign will bring all the Metroid
Prime action and the female bounty hunter, Samus, to life across
Europe."
Metroid Prime sold a staggering 250,000 copies within one week of
its release in the US and as the positive reviews keep coming in,
European gamers are gearing up for the arrival of the classic gaming
franchise on to the Nintendo GameCube for the first time."
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