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“Sometimes the term
‘industry legend’ is overused... But in the case of Peter Main,
it is perfectly appropriate. Many common industry practices were
literally invented by Peter over the last 15 years, and we would not
have achieved our phenomenal success without him.” - Minoru
Arakawa, NOA President
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Peter Main, Nintendo of America's long time Executive Vice President
of Sales & Marketing, will soon be stepping down from his
position at NOA. Main's retirement, effective January 31, 2002, will
mark the end of 15 incredible years with the company. Main joined
Nintendo as VP of Marketing in April of 1987. In his time with
Nintendo, Main helped
choreograph the US launch of the Nintendo Entertainment
System and Game Boy, saw the company through FTC investigations and
patent infringement suits, pioneered incredibly successful marketing
efforts, and brought North American success to Nintendo Co. Ltd. Of
Main's many honors, he was named Marketer of the Year by Adweek
Magazine and Corporate Marketer of the Year by the Delaney Report.
His retirement from Nintendo will be a great loss for the company.
Current President of Nintendo of Canada, Peter MacDougall, will
assume Main's position. MacDougall has been with Nintendo of Canada
for 12 years and formerly held positions at Gillette and Seagrams.
The following is the official press release from Nintendo of
America.
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Peter Main to Retire
Early 2002
Peter MacDougall to Run Nintendo of America Sales and Marketing
Effective Feb.1, 2001 Redmond, Wash., July 18, 2001 – Nintendo of
America Inc. today announced that Peter MacDougall, current
president of Nintendo of Canada, will become executive vice
president, sales and marketing for Nintendo of America, effective
Feb. 1, 2002. MacDougall will replace longtime NOA executive Peter
Main, who has announced his retirement effective Jan. 31, 2002.
MacDougall joined Nintendo of Canada in 1989 and has overseen its
explosive growth. In his new position, MacDougall will bring
extensive knowledge of global marketing stemming from international
postings at Nintendo, Gillette and Seagrams.
“Peter’s unique qualifications make him ideally suited for this
job,” says Minoru Arakawa, president, Nintendo of America Inc. “His
breadth of success is a distinct asset given the global nature of
Nintendo’s business.”
Main will retire in January 2002 after 15 years at Nintendo. He
joined Nintendo as vice president of marketing in April 1987, and
among his many honors was named Marketer of the Year by Adweek
Magazine and Corporate Marketer of the Year by the Delaney Report.
“Sometimes the term ‘industry legend’ is overused,” adds
Arakawa. “But in the case of Peter Main, it is perfectly
appropriate. Many common industry practices were literally invented
by Peter over the last 15 years, and we would not have achieved our
phenomenal success without him.”
As the worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home video game
systems. The systems include Game Boy, Nintendo® 64, Game Boy
Advance and the upcoming NINTENDO GAMECUBE™. Since the release of
its first home video game system in 1985, Nintendo has sold more
than 1.4 billion video games worldwide, creating enduring industry
icons such as Mario™ and Donkey Kong® and launching such
franchises as Zelda™ and Pokémon®. As a wholly owned subsidiary,
Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo’s operations in the Western Hemisphere.
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Having read extensively of Peter Main's contributions to Nintendo
and the pleasure to discuss the industry with him at this year's
Electronic Entertainment Expo, I can say with confidence he's one of
the kindest, most honest, and shrewd Nintendo executives ever. Peter
Main will surely be missed.
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July
18, 2001 |
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Rick - Editor in
Chief, GameCubicle |
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